{"title":"A publicidade contemporânea e a Cultura do Neorromantismo Materialista","authors":"R. Ramos","doi":"10.4013/VER.2016.30.74.04","DOIUrl":null,"url":null,"abstract":"Contemporary advertising is plural. It covers a variety of semiotic resources. This article is the result of a survey conducted in 20 advertising, print and electronic parts. They revealed some evidence, such as the dialogues between Emotional Appeals and Persuasive and also the statement of the culture of Materialist Neo-romanticism. Keywords: Advertising, Culture, Materialist Neoromanticism.","PeriodicalId":30199,"journal":{"name":"Verso e Reverso","volume":"30 1","pages":"121-126"},"PeriodicalIF":0.0000,"publicationDate":"2016-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Verso e Reverso","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4013/VER.2016.30.74.04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Contemporary advertising is plural. It covers a variety of semiotic resources. This article is the result of a survey conducted in 20 advertising, print and electronic parts. They revealed some evidence, such as the dialogues between Emotional Appeals and Persuasive and also the statement of the culture of Materialist Neo-romanticism. Keywords: Advertising, Culture, Materialist Neoromanticism.
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