Internet e eleições: as estratégias dos candidatos à Presidência em 2014 em suas fanpages

Abstract

This paper analyzes the use of social networks, more specifically the fanpages of candidates for president in 2014, in order to identify which strategies were driven by politician actors. It is argued, therefore, how digital communication have being embedded in social life, in politics and in electoral’s struggles. For this, the article brings the debate on democracy and political participation (Dahl, 1997; Santos, 1993), the media interface and policy (Bourdieu, 1998; Gomes, 2004; Lima, 2006) and internet and elections (Aggio, 2011; Gomes, 2011; Recuero, 2009). To develop the analysis, the methodology is based on the work of Nucleo de Estudos em Arte, Midia e Politica (NEAMP), from PUC-SP (Cf. Bachini et al. , 2013), which is a mapping of the main key strategies and themes in candidates’ fanpages: Dilma Rousseff (PT) and Aecio Neves (PSDB), who dispute the runoff election, with a cut made in these medias between June and October 2014. Keywords: media strategies, presidential election 2014, fanpage.