Digital marketing in India: Navigating the future with effective strategies and performance metrics

Abstract

The research methodology employed in the study was the hybrid approach consisting of exploratory and descriptive research as a primary method of research. Primary and secondary research was conducted during the described research consisting of secondary data. Digital marketing has also been shown to affect consumer decision-making with a more important impact on problem recognition, purchase decisions and purchase behavior. In this paper we have Implementation & Analysis of Strategies based on Digital Marketing, which will target only Certain Group of Consumers. Which will result in Maximum Benefits for our Website Analytics. And also, to improve Number of Conversions, that is Converting Viewer to Customer. We have developed the website and analyzing the good techniques for improving the marketing techniques by applying the marketing techniques on our website and fetching out best techniques. We are trying to provide better way of doing digital marketing and developed a website for the business so that we can do digital marketing in a better way so that everyone can face upcoming Indian crises in market field and can-do marketing of their product at low cost.