Zie ik het of zie ik het niet?

IF 0.3 4区 文学 Q4 COMMUNICATION Tijdschrift Voor Communicatiewetenschap Pub Date : 2021-01-01 DOI:10.5117/tcw2021.01.004.vann
Jorre Vannieuwenhuyze, Karen Donders, Ike Picone
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Abstract

Do I see or not? A study on the impact of placement on program consumption in an on-demand environment The European Union (2018) stipulates that Member States can implement rules to ensure the findability and visibility of local content in video- on- demand environments. Indeed, several countries are concerned that their own audiovisual programs or journalistic products will be consumed less in such environments. It is argued that, in such environments, media users completely decide themselves about their consumption agency, but such statements are also contested. In this research we analyze the impact of placement on the consumption of audiovisual programs in the video-on-demand environments of the Flemish broadcasters VRT and DPG. From experimental research we conclude that there is indeed a significant impact of placement on consumption behavior and that, in other words, manipulations by intermediary gatekeepers can have potentially negative and positive effects on the consumption of local content. Government regulation would therefore be a useful tool to safeguard the importance of proximity of content.
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我看到了吗?
我到底能不能看见?欧盟(2018)规定,成员国可以实施规则,确保在视频点播环境中本地内容的可查找性和可见性。事实上,一些国家担心他们自己的视听节目或新闻产品在这种环境下的消费会减少。有人认为,在这种环境下,媒体用户完全决定自己的消费机构,但这种说法也受到质疑。在这项研究中,我们分析了在弗拉芒广播公司VRT和DPG的视频点播环境中,广告位置对视听节目消费的影响。从实验研究中,我们得出结论,放置对消费行为确实有重大影响,换句话说,中介看门人的操纵可能对本地内容的消费产生潜在的消极和积极影响。因此,政府监管将是维护内容接近性重要性的有用工具。
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来源期刊
CiteScore
0.30
自引率
50.00%
发文量
18
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