The Beer's Journey from grain to the table, from the view of the economic and food safety of the value chain, through indepth interviews

Attila Albert
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Abstract

: The global craft beer market has seen a surge in consumer interest in recent years. Despite this trend, the technological challenges faced by small-scale brewery operators remain an under-explored area of research. This study aims to address this gap by examining the potential for operational failures through the perspectives of small-scale brewery managers. The research aims to provide insight into the complexities of supply chain management and the intricacies of economic processes within the craft beer industry. Additionally, the study seeks to evaluate the possibilities for sustainability within small-scale beer production. Given the exploratory nature of the study, a qualitative research design, specifically the constructivist approach of Grounded Theory Methodology, will be employed. The study will consist of in-depth interviews with the leaders of ten domestic and international small-scale breweries, focusing on market development opportunities, technological advancements, and sustainability. Small-scale breweries can be divided into three main components, which are closely related. Excessive losses during brewing, low automation and resulting food safety issues. The craft beer industry works with a loss ratio of at least 20%, which needs to be solved. The ultimate goal of this research is to propose innovative technological solutions that can improve the economic and food safety outcomes of small-scale beer production.
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《啤酒从粮食到餐桌的旅程》,从经济和食品安全的价值链角度,通过深度访谈
近年来,全球精酿啤酒市场的消费者兴趣激增。尽管有这种趋势,小规模啤酒厂经营者所面临的技术挑战仍然是一个未充分探索的研究领域。本研究旨在通过小规模啤酒厂管理人员的角度来检查操作失败的可能性,以解决这一差距。该研究旨在深入了解供应链管理的复杂性和精酿啤酒行业内经济过程的复杂性。此外,该研究还试图评估小规模啤酒生产中可持续发展的可能性。鉴于本研究的探索性,本研究将采用定性研究设计,特别是扎根理论方法论的建构主义方法。该研究将包括对10家国内外小型啤酒厂的领导人进行深入访谈,重点关注市场发展机会、技术进步和可持续性。小规模啤酒厂可以分为三个主要组成部分,它们密切相关。酿造过程中损失过大,自动化程度低,导致食品安全问题。精酿啤酒行业至少有20%的损失率,这需要解决。本研究的最终目标是提出创新的技术解决方案,以提高小规模啤酒生产的经济和食品安全成果。
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28.60%
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审稿时长
8 weeks
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