Past and Future: The Development of Animation Education in China

Henry Ma
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Abstract

The rapid development of cultural and creative industries in China induces a growth in the development of intellectual property. Some of the original equipment manufacturers (OEMs) are gradually transforming themselves into original design manufacturers (ODMs) and original brand manufacturers (OBMs). The animation industry also benefits from the Government’s policy support and starts to develop and produce original titles animation. The change of production direction creates a great demand for creative workers, and naturally, the educational institutes become the obvious source for this creative talent. In 2014, the Ministry of Education of the People’s Republic of China released a new General Higher Education Undergraduate Major Study Catalogue. This new catalogue put animation under the Theatre, Film and Television category. The changes made by all those institutions that do not focus on film and television study stop offering animation program as a major study. As animation industry is considered as a major developing area in China, a cut back of animation education programs will certainly affect the number of graduates in the coming years. By studying substantial literature on animation education development in China and interviewing a total of 48 teachers and students from 10 animation programs in Beijing, this paper traced the historical development of animation education in China, commented on the recent issues identified in the animation education and further argued about the changes that will actually benefit the future growth of animation education in China.   Key words: Animation education, animation industry, creative industries.
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过去与未来:中国动画教育的发展
中国文化创意产业的快速发展带动了知识产权的发展。一些原始设备制造商(oem)正在逐步向原始设计制造商(odm)和原始品牌制造商(obm)转型。动画产业也受益于政府的政策支持,开始开发和制作原创动画。生产方向的转变对创意人才产生了巨大的需求,教育机构自然成为这些创意人才的明显来源。2014年,中华人民共和国教育部发布了新的《普通高等教育本科专业学习目录》。这个新目录把动画放在戏剧、电影和电视类别下。所有那些不专注于电影和电视研究的机构所做的改变都停止了将动画课程作为主要研究。由于动画产业被认为是中国的主要发展领域,动画教育项目的削减肯定会影响未来几年的毕业生数量。本文通过研究中国动画教育发展的大量文献,采访了来自北京10个动画专业的48名师生,追溯了中国动画教育的历史发展,对动画教育中最近发现的问题进行了评论,并进一步探讨了真正有利于中国动画教育未来发展的变化。关键词:动漫教育,动漫产业,创意产业。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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