{"title":"Mature women’s attitude toward fashion photographs","authors":"Luis Fernando Hor-Meyll, Geraldo Pinto Godoy","doi":"10.7819/RBGN.V17I58.2244","DOIUrl":null,"url":null,"abstract":"Objective –To investigate the influence of the cognitive age of upper-middle class mature women regarding their attitude towards photographs of articles of clothing, as a result of their identification with the model wearing them Design/methodology/approach – Experiment with a sample of 164 women, aged 55- 70 years old, living in Rio de Janeiro. The questionnaire was were based on scales found in the literature.","PeriodicalId":45001,"journal":{"name":"Rbgn-Revista Brasileira De Gestao De Negocios","volume":"17 1","pages":"1357-1370"},"PeriodicalIF":0.7000,"publicationDate":"2015-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Rbgn-Revista Brasileira De Gestao De Negocios","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.7819/RBGN.V17I58.2244","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Objective –To investigate the influence of the cognitive age of upper-middle class mature women regarding their attitude towards photographs of articles of clothing, as a result of their identification with the model wearing them Design/methodology/approach – Experiment with a sample of 164 women, aged 55- 70 years old, living in Rio de Janeiro. The questionnaire was were based on scales found in the literature.
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