Katutubong vlog: Isang pagsusuri sa oryentalismo sa mga vlog tungkol sa iba’t bang Indigenous Cultural Communities/Indigenous People (ICCs/IPs) sa Pilipinas

Abstract

YouTube brings the opportunity for people even to the members of Indigenous Cultural Communities/Indigenous People (ICCs/IPs) to upload, publish, and watch videos that do not require higher technical skills. Using Edward Said’s concept of Orientalism this paper evaluates several vlogs that deal with the life, culture, and tradition of the Indigenous Peoples in the Philippines. This study examined twenty videos of Filipino vloggers from an etic and emic perspective. The analysis is divided into three substantial parts: (1) orientalism in etic perspective; (2) orientalism in emic perspective; and (3) critical comparison of orientalism in etic and emic perspective. The paper looked into the characteristics of latent and manifest orientalism. In YouTube, vlogging gave IPs new ways to practice self-representation and counter-orientalism. This research intends to contribute to a better understanding of digital ethnography and indigenous studies in the Philippines by providing new and in-depth information about the representation of Indigenous Peoples in YouTube.