{"title":"How Sales Promotions Change Over Time","authors":"MIR Editors","doi":"10.2478/gfkmir-2014-0027","DOIUrl":null,"url":null,"abstract":"Abstract In our new section, “MIR Forum”, we build a bridge between our research articles and marketing practice. Managers from successful companies discuss the relevance of the research findings and report on their own activities in specific branches of marketing.","PeriodicalId":30678,"journal":{"name":"GfK Marketing Intelligence Review","volume":"9 1","pages":"53 - 57"},"PeriodicalIF":0.0000,"publicationDate":"2013-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"GfK Marketing Intelligence Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2478/gfkmir-2014-0027","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract In our new section, “MIR Forum”, we build a bridge between our research articles and marketing practice. Managers from successful companies discuss the relevance of the research findings and report on their own activities in specific branches of marketing.
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