{"title":"Drab to Fab: Examining the Effects of Perceived Coolness on News Consumption on Social Media","authors":"Mu Wu, Steve Bien-Aimé","doi":"10.51548/joctec-2022-011","DOIUrl":null,"url":null,"abstract":"This study surveyed college students to gauge whether coolness influences intention to consume news on four social networking platforms: Facebook, Twitter, Instagram, and Snapchat. Results indicate that news consumption on Twitter and on Facebook are generally rated as more useful and easier to use than on Instagram and Snapchat. However, consuming news on Twitter and Snapchat is perceived as the coolest overall, whereas news use on Facebook is rated as the least cool across all three coolness sub-dimensions. Because coolness, with attractiveness and subculture being two appeals that had unique contribution, explains a significant amount of variance in individuals’ behavioural intentions to consume news on each of the platforms, this study suggests that, in addition to utilitarian aspects, coolness motivates news consumption on social networking sites and should be incorporated into future studies on technology adoption.","PeriodicalId":39396,"journal":{"name":"International Journal of Information and Communication Technology","volume":"7 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Information and Communication Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51548/joctec-2022-011","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Computer Science","Score":null,"Total":0}
引用次数: 0
Abstract
This study surveyed college students to gauge whether coolness influences intention to consume news on four social networking platforms: Facebook, Twitter, Instagram, and Snapchat. Results indicate that news consumption on Twitter and on Facebook are generally rated as more useful and easier to use than on Instagram and Snapchat. However, consuming news on Twitter and Snapchat is perceived as the coolest overall, whereas news use on Facebook is rated as the least cool across all three coolness sub-dimensions. Because coolness, with attractiveness and subculture being two appeals that had unique contribution, explains a significant amount of variance in individuals’ behavioural intentions to consume news on each of the platforms, this study suggests that, in addition to utilitarian aspects, coolness motivates news consumption on social networking sites and should be incorporated into future studies on technology adoption.
期刊介绍：
IJICT is a refereed journal in the field of information and communication technology (ICT), providing an international forum for professionals, engineers and researchers. IJICT reports the new paradigms in this emerging field of technology and envisions the future developments in the frontier areas. The journal addresses issues for the vertical and horizontal applications in this area. Topics covered include: -Information theory/coding- Information/IT/network security, standards, applications- Internet/web based systems/products- Data mining/warehousing- Network planning, design, administration- Sensor/ad hoc networks- Human-computer intelligent interaction, AI- Computational linguistics, digital speech- Distributed/cooperative media- Interactive communication media/content- Social interaction, mobile communications- Signal representation/processing, image processing- Virtual reality, cyber law, e-governance- Microprocessor interfacing, hardware design- Control of industrial processes, ERP/CRM/SCM
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