On the graph theory of majority illusions

Abstract

The popularity of an opinion in one's direct circles is not necessarily a good indicator of its popularity in one's entire community. For instance, when confronted with a majority of opposing opinions in one's circles, one might get the impression that one belongs to a minority. From this perspective, network structure makes local information about global properties of the group potentially inaccurate. However, the way a social network is wired also determines what kind of information distortion can actually occur. In this paper, we discuss which classes of networks allow for a majority of agents to have the wrong impression about what the majority opinion is, that is, to be in a 'majority illusion'.