The Green Marketing Strategies under Driving Force of Corporate Social Responsibility

Abstract

Taking the social responsibilities as an important driving force,the author puts forward a new dynamic factor conducive to the development of enterprises.This paper,under the guidance of scientific development,states how to drive enterprise to carry out green marketing through the discussion of the role evolution of government,enterprises and consumers.And it also offers a new way for the development of green marketing.To some extent,"green" means "differential",especially in the background of the financial crisis.Green enterprises have more social responsibilities as well as more distinct competitive advantages,which will make one enterprises different from another.