Weifang Ding, C. Henninger, Marta Blazquez, R. Boardman
{"title":"Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo","authors":"Weifang Ding, C. Henninger, Marta Blazquez, R. Boardman","doi":"10.1007/978-3-030-03617-1_13","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":"15 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Pakistan Journal of Commerce and Social Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-030-03617-1_13","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Business, Management and Accounting","Score":null,"Total":0}