Measurement and Evaluation of the Online Marketing Training Results for Students at SMA Negeri 1 Bantur Malang

Arief Bustomi, A. Y. Rohedi, Muchamad Nurif
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Abstract

SMA Negeri 1 Bantur Malang is located in the southern area of Malang Regency. The demographic conditions and the Bantur community characteristics have caused many SMA Negeri 1 Bantur graduates to choose to work rather than continue their education to higher education. As a solution to this condition, the school has provided job training to students for one year as a provision for them after graduation. Apart from being in the form of student knowledge and skills, job training activities also produce goods and services that can be marketed to the public. Therefore, after participating in the training activities, SMA Negeri 1 Bantur students need to also be given training in marketing goods and services. This paper presents the results of online marketing training for goods and services at SMAN 1 Bantur. The method used in the training is tutorial and practice using text and video media. Measuring the success of training activities using the questionnaire method and assessment of the training participants' practice results. The results of measuring the success of training and their evaluation can measure the increase in knowledge and skills of each student who participates in the training.
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SMA Negeri 1 Bantur Malang学生网络营销培训效果的测量与评价
SMA Negeri 1 Bantur Malang位于玛琅摄政的南部地区。人口状况和班图尔社区特征导致许多SMA Negeri Bantur毕业生选择工作而不是继续接受高等教育。为了解决这一问题,学校为学生提供了一年的就业培训,作为他们毕业后的一项规定。除了以学生知识和技能的形式,职业培训活动还可以生产可以向公众销售的商品和服务。因此,在参加培训活动后,SMA Negeri 1 Bantur的学生还需要接受营销商品和服务的培训。本文介绍了sman1bantur在线商品和服务营销培训的结果。在培训中采用的方法是指导和实践,利用文字和视频媒体。使用问卷调查法和对培训参与者实践结果的评估来衡量培训活动的成功。培训成功的测量结果及其评估可以衡量每个参加培训的学生的知识和技能的增长。
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