Digital Nomads: Advances in Hospitality and Destination Attractiveness

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism and Hospitality Management-Croatia Pub Date : 2023-09-04 DOI:10.3390/tourhosp4030030

Ioulia Poulaki, Eleni Mavragani, Alexandra Kaziani, Eleftheria Chatzimichali

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Abstract

As remote work goes from trend to mainstream, digital nomads are on the rise, becoming a market every destination needs to attract. Considering the needs and wants of digital nomads, this paper aims to investigate the strengths and the opportunities of Greece, as an ideal destination for digital nomads, underlining, at the same time, the opportunities and threats challenging the country’s attractiveness towards this market segment. Furthermore, the authors analyze the content of website “Work From Greece: Become Digital Nomad in Greece”, the official Greek website dedicated to digital nomads in order to define Greece’s online presence, within this digital global community. In addition, co-working spaces in Greece are explored as an advanced form of hospitality favorable to digital nomads. The research methodology employed to draw conclusions combines a SWOT analysis and content analysis for websites of tourism businesses and organizations, as has been developed in previous research. The findings of this study reflect the current situation, providing academic and managerial implications when it comes to further research and recommendations for tourism policy and destination planning.

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数字游牧民族:酒店和目的地吸引力的进步

随着远程工作从趋势变成主流，数字游牧民正在崛起，成为每个目的地都需要吸引的市场。考虑到数字游牧民的需求，本文旨在研究希腊作为数字游牧民理想目的地的优势和机遇，同时强调该国对这一细分市场的吸引力所面临的机遇和威胁。此外，作者还分析了“来自希腊的工作:成为希腊的数字游牧民”网站的内容，这是一个致力于数字游牧民的希腊官方网站，旨在定义希腊在这个数字全球社区中的在线存在。此外，希腊的联合办公空间被探索为一种有利于数字游牧民的高级招待形式。得出结论所采用的研究方法结合了SWOT分析和旅游企业和组织网站的内容分析，这在之前的研究中已经发展起来。本研究的结果反映了目前的现状，为进一步的研究和旅游政策和目的地规划提供了学术和管理意义。

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来源期刊

Tourism and Hospitality Management-Croatia HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.90

自引率

23.10%

发文量

审稿时长

15 weeks

期刊介绍： Tourism and Hospitality Management is an international, multidisciplinary, open access journal, aiming to promote and enhance research in all fields of the tourism and hospitality industry. It publishes double-blind reviewed papers and encourages an interchange between tourism and hospitality researchers, educators and managers. Editors of Tourism and Hospitality Management strongly promote research integrity and aim to prevent any type of scientific misconduct, such as: fabrication, falsification, plagiarism, redundant publication and authorship problems. All submitted manuscripts are checked using Crossref Similarity Check (iThenticate). Nurturing a scientifically based approach to research, the journal publishes original papers along with empirical research and theoretical articles that contribute to the conceptual development of tourism and hospitality management. Editors look particularly for articles about new trends, challenges and developments, as well as the application of new ideas that are likely to affect the tourism and hospitality industry. The general criteria for the acceptance of articles are: contribution to the scientific knowledge in the field of tourism and hospitality management, scientifically reliable research methodology, relevant literature review and quality of the English language.