{"title":"Wow It’s a Robot! Customer-Motivated Innovativeness, Hotel Image, and Intention to Stay at Chinese Hotels","authors":"I. Phang, Shuai Jiang, X. Lim","doi":"10.1080/19388160.2022.2155749","DOIUrl":null,"url":null,"abstract":"ABSTRACT Building on the Diffusion of Innovation Theory (DIT), the present study examined the influence of consumer-motivated innovativeness on the overall image of a hotel with service robots and subsequently, the intention to stay at the hotel in China. Three dimensions of consumer-motivated innovativeness, i.e., functional, hedonic, and cognitive were measured. A total of 235 valid responses were collected and analyzed using SPSS 23 and SmartPLS 3.0 software. The findings supported the significant roles of the three consumer-motivated innovativeness dimensions on overall image as well as intention to stay. Overall image was found to mediate the effects of functionally and hedonically motivated innovativeness on intention to stay, but not for the effect of cognitively motivated innovativeness. These findings are consistent with the Elaboration Likelihood Model (ELM), wherein overall image is used as a cue by individuals who are driven by functional and heuristic innovativeness, rather than those driven by cognitive innovativeness. The results contribute to a better understanding of consumer responses to the application of service robots as a marketing attraction and a management tool to improve operational efficiency.","PeriodicalId":51764,"journal":{"name":"Journal of China Tourism Research","volume":"42 1","pages":""},"PeriodicalIF":1.3000,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of China Tourism Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/19388160.2022.2155749","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT Building on the Diffusion of Innovation Theory (DIT), the present study examined the influence of consumer-motivated innovativeness on the overall image of a hotel with service robots and subsequently, the intention to stay at the hotel in China. Three dimensions of consumer-motivated innovativeness, i.e., functional, hedonic, and cognitive were measured. A total of 235 valid responses were collected and analyzed using SPSS 23 and SmartPLS 3.0 software. The findings supported the significant roles of the three consumer-motivated innovativeness dimensions on overall image as well as intention to stay. Overall image was found to mediate the effects of functionally and hedonically motivated innovativeness on intention to stay, but not for the effect of cognitively motivated innovativeness. These findings are consistent with the Elaboration Likelihood Model (ELM), wherein overall image is used as a cue by individuals who are driven by functional and heuristic innovativeness, rather than those driven by cognitive innovativeness. The results contribute to a better understanding of consumer responses to the application of service robots as a marketing attraction and a management tool to improve operational efficiency.
期刊介绍:
Journal of China Tourism Research (JCTR) is the official journal of the International Association of China Tourism Studies (IACTS) and is now indexed in the Emerging Sources Citation Index (ESCI)! JCTR is a truly international journal that publishes the latest research on tourism (all articles printed in English with Chinese abstracts) that relates to China and the Chinese. It provides a rich forum for exchange of fresh information and ideas among academics and practitioners; fosters and enhances cutting-edge research activities that advance the knowledge of tourism; and discusses the relevance of tourism to Chinese society. The journal encourages interdisciplinary scholarship and commentaries, aims at the highest intellectual level, and only publishes manuscripts that make significant contributions to the subject areas.