K. Taylor, Stephen Taylor, Katie Greulich, M. Singleton, Catherine O’Shea,, Alicia Surrao
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Abstract
Abstract Overview: Storytelling is critical to innovation success, yet most innovators are not equipped to wield it effectively. In this study, we assessed the impact of storytelling on innovation success. Our study revealed that innovators spend 30 percent of their work week storytelling, yet most don’t do so efficiently or effectively. We present the importance, impact, return on investment, and best practices of innovation storytelling, which companies can leverage to increase strategic alignment, team collaboration, and market success.
期刊介绍：
RTM is the leading peer-reviewed journal focused on the practice of innovation. We publish articles that map the cutting edge in R&D management, illustrate how management theory can be applied to real-world challenges, and give R&D managers the tools to promote innovation throughout their organizations. RTM publishes both quantitative and rigorous qualitative work, including case studies, descriptions of new practical models, and paradigms for understanding and fostering innovation. We are interested in a wide range of topics in innovation and technology management, including:
• Product development processes and strategy
• R&D portfolio management
• R&D performance metrics
• Management of technical and creative people
• Strategy and innovation
• Global innovation
• Innovation and design, including design thinking
• Innovation and organizational culture
• Innovation and sustainability across the triple bottom line
• New modes of innovation, including business model innovation, corporate entrepreneuring/intrapreneuring, and various forms of open innovation
• Intellectual asset management
• Innovations of manufacturing, including Industry 4.0
• Security, ethical, and legal challenges associated with emerging technologies and innovation nodes
• Emerging trends reshaping R&D and innovation into the future
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