Design and implementation of a targeted advertising system based on an audience recognition scheme for Smart TV

Cheonin Oh, K. Han
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引用次数: 2

Abstract

This paper1 suggests a targeted advertising system using an audience recognition technique suitable for a Smart TV environment. The proposed system detects different viewers in front of a TV and provides different advertisements depending on the detection results. Audience recognition consists of procedures for detecting the face area and features, as well as an identification procedure; in addition, based on the results of the recognition, the viewing behaviors are extracted. In regard to the extraction of the face area and the facial features, algorithms for a fast and precisely trace even when the face is rotated, and for measuring the rotating angle of the face and the open-close status of the eyes, are described. All recognition procedures were designed by considering the viewing distance and changes in lighting. In addition, a practical targeted advertising service and various other measurement indexes related to advertising effectiveness, along with an example application used to control the equipment and content by applying identification information of the recognized audience and their viewing behavior information, are represented.
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基于受众识别方案的智能电视定向广告系统的设计与实现
本文提出了一种使用适合智能电视环境的受众识别技术的目标广告系统。该系统可以检测电视机前的不同观众,并根据检测结果提供不同的广告。受众识别包括检测面部区域和特征的程序,以及识别程序;此外,基于识别结果,提取了观看行为。关于面部区域和面部特征的提取,描述了即使在面部旋转时也能快速精确跟踪的算法,以及用于测量面部旋转角度和眼睛的开合状态的算法。所有识别程序的设计都考虑了观看距离和光照的变化。此外,还介绍了一种实用的定向广告服务和与广告有效性相关的各种其他测量指标,以及通过应用被识别的受众的识别信息及其观看行为信息来控制设备和内容的示例应用。
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