{"title":"Social Media and Consumer Behaviour: Exploratory Factor Analysis","authors":"D. Amanatidis, I. Mylona, Michael F. Dossis","doi":"10.1109/SEEDA-CECNSM57760.2022.9932979","DOIUrl":null,"url":null,"abstract":"In the paper, we consider the general attitude towards and degree of engagement of users with social media and make an effort to explore whether their personal behaviour and points of view affect their online practices as well. Data that were collected with a questionnaire are structured in a dataset which undergoes the process of factor analysis. The objective of the analysis is, apart from dimensionality reduction, to understand what are the main constructs that influence users in their online consumer behaviour. We identify three such factors having significant impact on their buying practices. The model derived can be of particular value to e.g., marketing executives in their product and services promotion strategies.","PeriodicalId":68279,"journal":{"name":"计算机工程与设计","volume":"3 1","pages":"1-5"},"PeriodicalIF":0.0000,"publicationDate":"2022-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"计算机工程与设计","FirstCategoryId":"1093","ListUrlMain":"https://doi.org/10.1109/SEEDA-CECNSM57760.2022.9932979","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
In the paper, we consider the general attitude towards and degree of engagement of users with social media and make an effort to explore whether their personal behaviour and points of view affect their online practices as well. Data that were collected with a questionnaire are structured in a dataset which undergoes the process of factor analysis. The objective of the analysis is, apart from dimensionality reduction, to understand what are the main constructs that influence users in their online consumer behaviour. We identify three such factors having significant impact on their buying practices. The model derived can be of particular value to e.g., marketing executives in their product and services promotion strategies.
期刊介绍：
Computer Engineering and Design is supervised by China Aerospace Science and Industry Corporation and sponsored by the 706th Institute of the Second Academy of China Aerospace Science and Industry Corporation. It was founded in 1980. The purpose of the journal is to disseminate new technologies and promote academic exchanges. Since its inception, it has adhered to the principle of combining depth and breadth, theory and application, and focused on reporting cutting-edge and hot computer technologies. The journal accepts academic papers with innovative and independent academic insights, including papers on fund projects, award-winning research papers, outstanding papers at academic conferences, doctoral and master's theses, etc.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
