{"title":"Common or Not? Variations in E-Commerce Adoption Factors Between India and the USA","authors":"Reuban Gnana Asir T","doi":"10.1080/1097198X.2023.2200382","DOIUrl":null,"url":null,"abstract":"ABSTRACT The e-commerce adoption rate is not the same across countries, and there are significant variations. While most technology adoption research has been carried out in on ecommerce across countries, this study focuses on introducing novel constructs with a mix of cross-cultural study. The present study therefore uses a sample mix from a developed nation (the USA) and a developing nation (India) to explore the e-commerce adoption factors. In this study, the supportive factors of perceived trust are hypothesized as causal factors for e-commerce adoption and studied with USA and India results. The factors considered in the proposed model are: hedonic motivation; comparison shopping; and perceived trust (further classified as honesty, benevolence, and competence). The study used Amazon’s MTurk to collect data from Indian (n = 471) and US (n = 440) respondents. The results of the multi-group moderation technique reveal that honesty, comparison shopping, and hedonic motivation were stronger for the US sample, while benevolence and comfort were stronger for the Indian sample. Based on the results, theoretical contributions, managerial implications, and future research directions are discussed.","PeriodicalId":45982,"journal":{"name":"Journal of Global Information Technology Management","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2023-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Information Technology Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/1097198X.2023.2200382","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT The e-commerce adoption rate is not the same across countries, and there are significant variations. While most technology adoption research has been carried out in on ecommerce across countries, this study focuses on introducing novel constructs with a mix of cross-cultural study. The present study therefore uses a sample mix from a developed nation (the USA) and a developing nation (India) to explore the e-commerce adoption factors. In this study, the supportive factors of perceived trust are hypothesized as causal factors for e-commerce adoption and studied with USA and India results. The factors considered in the proposed model are: hedonic motivation; comparison shopping; and perceived trust (further classified as honesty, benevolence, and competence). The study used Amazon’s MTurk to collect data from Indian (n = 471) and US (n = 440) respondents. The results of the multi-group moderation technique reveal that honesty, comparison shopping, and hedonic motivation were stronger for the US sample, while benevolence and comfort were stronger for the Indian sample. Based on the results, theoretical contributions, managerial implications, and future research directions are discussed.
期刊介绍：
The Journal of Global Information Technology Management (JGITM) is a refereed international journal that is supported by Global IT scholars from all over the world. JGITM publishes articles related to all aspects of the application of information technology for international business. The journal also considers a variety of methodological approaches and encourages manuscript submissions from authors all over the world, both from academia and industry. In addition, the journal will also include reviews of MIS books that have bearing on global aspects. Practitioner input will be specifically solicited from time-to-time in the form of invited columns or interviews. Besides quality work, at a minimum each submitted article should have the following three components: an MIS (Management Information Systems) topic, an international orientation (e.g., cross cultural studies or strong international implications), and evidence (e.g., survey data, case studies, secondary data, etc.). Articles in the Journal of Global Information Technology Management include, but are not limited to: -Cross-cultural IS studies -Frameworks/models for global information systems (GIS) -Development, evaluation and management of GIS -Information Resource Management -Electronic Commerce -Privacy & Security -Societal impacts of IT in developing countries -IT and Economic Development -IT Diffusion in developing countries -IT in Health Care -IT human resource issues -DSS/EIS/ES in international settings -Organizational and management structures for GIS -Transborder data flow issues -Supply Chain Management -Distributed global databases and networks -Cultural and societal impacts -Comparative studies of nations -Applications and case studies
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