Destination image and tourist motivations as antecedents of tourist engagement

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2023-07-13 DOI:10.1108/ijtc-09-2022-0214

M. Moliner‐Tena, Lucio Hernández-Lobato, Juan Carlos Fandos-Roig, María Magdalena Solis-Radilla

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Abstract

Purpose This paper aims to establish the causal relationship between destination image and tourist motivation and engagement. Design/methodology/approach A causal model with seven hypotheses was tested into a sample of 438 domestic tourists in Acapulco (Mexico). Findings Cognitive destination image is the main antecedent of tourist engagement, exerting an important direct and indirect effect through push and pull motivations. Affective image also exerts a direct effect on tourist engagement and an indirect effect through push and pull motivations. Only pull motivations exert an influence on tourist engagement. Research limitations/implications The study is based on domestic tourists at a sun and beach destination. Practical implications Destination management organisations should invest in the care, improvement and promotion of tourism resources. Online and offline communication campaigns should be based on tourism resources and experiences. Originality/value This paper fulfils three research gaps: destination image is associated with tourist engagement; tourist motivations affect tourist engagement; and destination image is associated with tourist motivations.

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目的地形象和游客动机是游客参与的前提

目的本文旨在建立目的地形象与游客动机和参与之间的因果关系。设计/方法/方法一个包含七个假设的因果模型在墨西哥阿卡普尔科的438名国内游客样本中进行了检验。发现目的地认知形象是游客参与的主要前因，通过推和拉两种动机发挥重要的直接和间接作用。情感形象通过推拉两种动机对游客参与产生直接影响和间接影响。只有拉动动机对游客参与有影响。研究局限/启示本研究是基于国内游客在一个阳光和海滩的目的地。实际意义目的地管理机构应投资于旅游资源的保护、改善和推广。线上线下传播活动应以旅游资源和旅游体验为基础。原创性/价值本文填补了三个研究空白:目的地形象与游客参与度的关系;旅游者动机影响旅游者参与;目的地形象与旅游动机相关。

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来源期刊

International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.90

自引率

11.50%

发文量

期刊介绍： A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.