Informatization Development and Management of Marketing in the Internet + Era

Abstract

The advent of the Internet + era has not only caused changes in the flow of information, but has also affected the form of modern marketing management to a considerable extent. The characteristics of the socialist market economy determine that the market has a direct impact on the production and sales of enterprises. Therefore, marketing in the Internet era needs to fully conform to the characteristics of the market economy, and only in this way can it meet the needs of diversified market development. With the development of informatization in many industries, more and more companies are aware of the role of marketing management informatization for their own development, and are actively applying Internet information technology, and the overall effect is very significant. This article will focus on the analysis and research of the information development path of marketing in the Internet + era, in order to provide a reference for relevant units.