Measuring visitor flows using mobile positioning data in three Hungarian second-tier cities

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2023-07-17 DOI:10.1108/ijtc-03-2023-0049

Z. Kovács, M. Smith, Zhanassyl Teleubay, T. Kovalcsik

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引用次数: 1

Abstract

Purpose The research analyses the spatial-temporal behaviour of international visitors using mobile positioning data (MPD) in three second-tier cities in Hungary: Szeged, Debrecen and Pécs. The purpose of this study is to identify the origins of visitors, length of stay, seasonal concentrations and mobility between cities. Design/methodology/approach A large volume of data generated by foreign mobile phone users was processed and analysed for six consecutive months in 2018. The movements of around 3.5 million foreigners visiting Hungary were captured. Findings The data showed significant differences in tourist turnover, mobility patterns and flows indicating different levels of tourism activity and potential in the three cities. This included day trips, cross-border tourism, seasonal fluctuations and activity-driven demand (e.g. special events and cultural tourism). Research limitations/implications MPD cannot fully explain or predict drivers of visitor behaviour, such as purpose of visit, the precise activities that they undertake there and the experiences that they gain. It can, however, provide information on spatial and temporal flows, patterns and concentrations of visitors. Practical implications The investigated cities should follow distinct tourism development policies to attract more tourists and strengthen the links with their neighbouring destinations at the same time as differentiating themselves through marketing as competitive alternative destinations. Social implications Augmenting tourism has socio-economic implications for residents and communities. The development of cultural tourism and local event-based tourism must incorporate community needs. Originality/value The paper analyses the extent to which MPD can provide insights into visitors’ spatio-temporal mobility and flows in relatively under-visited second-tier cities and it highlights opportunities and gaps for big data research in an urban context.

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使用移动定位数据测量匈牙利三个二线城市的游客流量

目的利用移动定位数据(MPD)分析匈牙利塞格德、德布雷森和普萨梅斯三个二线城市国际游客的时空行为。本研究的目的是确定游客的来源、停留时间、季节性集中度和城市之间的流动性。2018年，我们连续6个月对国外手机用户产生的大量数据进行了处理和分析。大约350万访问匈牙利的外国人的行动被逮捕。数据显示，这三个城市在游客营业额、流动模式和流量方面存在显著差异，这表明三个城市的旅游活动水平和潜力不同。这包括一日游、跨境旅游、季节性波动和活动驱动的需求(如特别活动和文化旅游)。研究的局限/启示smpd不能完全解释或预测访客行为的驱动因素，例如访客的目的、他们在那里进行的确切活动以及他们获得的体验。但是，它可以提供关于游客的时空流动、模式和集中的信息。实际意义被调查的城市应该遵循不同的旅游发展政策，以吸引更多的游客，加强与邻近目的地的联系，同时通过营销作为有竞争力的替代目的地来区分自己。扩大旅游业对居民和社区具有社会经济影响。文化旅游和地方活动旅游的发展必须结合社区需求。原创性/价值本文分析了MPD在客流量相对较少的二线城市提供游客时空流动和流动洞察的程度，并强调了在城市背景下进行大数据研究的机会和差距。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.90

自引率

11.50%

发文量

期刊介绍： A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.