On the Discursive Construction of National Image from the Perspective of Appraisal Theory

Hai-ming Zhou, Xu Qian, Rong-chun Jiang, Zhou Sen
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Abstract

In the era of globalization, Sino-US relationship is currently the hottest topic, especially in the case of tensions in Sino-US trade relationship, and then the construction of national image of various countries becomes very important. Within the appraisal theory, this paper probes into the construction of national image from three perspectives, namely attitude, engagement and graduation. Through this study, the following findings have been highlighted. First, with reference to appraisal theory, the salient feature is that the text is emphatic. Emphatic words are widely used to enhance momentum of the expression and sharpen attitudes of the two anchors. Second, judgement is mainly used in the ATTITUDE system. Both sides prefer to construct the image of pursuing peaceful coexistence and wishing a better future for each other. Besides, they also incline to seek common ground while preserving difference. Third, heterogloss is the main application of the ENGAGEMENT system in the debate. The application of heterogloss can construct the national image of keeping objective and being fair by invoking a legal provision and using reference data. Fourth, emphatic words account for a high percentage in the debate according to the GRADUATION system. Both sides have a clear and sharp attitude to everything especially in face of the wrong perception of others. And they both construct the image of being gentle and modest, which shows the demeanor of a great country.
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评价理论视域下的国家形象话语建构
在全球化时代,中美关系是当前最热门的话题,尤其是在中美贸易关系紧张的情况下,那么各国的国家形象建设就变得非常重要。在评价理论的框架下,本文从态度、参与和毕业三个角度探讨了国家形象的建构。通过本研究,突出了以下发现。首先,就评价理论而言,本文的显著特点是强调性。强调词被广泛使用,以增强表达的气势,并使两位主播的态度更加尖锐。其次,判断主要用于ATTITUDE系统。双方都愿意树立和平共处、希望彼此美好未来的形象。此外,他们也倾向于求同存异。第三,异质性损失是契约制度在辩论中的主要应用。运用异质损失可以通过援引法律规定和参考数据来塑造客观公正的国家形象。第四,根据毕业系统,强调词在辩论中所占的比例很高。双方对任何事情都有清晰而尖锐的态度,尤其是面对别人的错误看法时。他们都塑造了温和谦虚的形象,展现了一个伟大国家的风范。
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