Exploring E-readiness on E-commerce adoption of SMEs: Case study South-East Asia

Abstract

This study explores information technology (IT) readiness on E-commerce adoption of Small and Medium-sized Enterprises (SMEs) in South-East Asia. Some studies point out that the SME take more advantages of E-commerce than large companies. However, due to limited resource for SME, E-commerce adoption should be treated in different business strategy. SMEs need to consider some factors and measure E-readiness before adopting E-commerce into their business. This paper utilizes an AHP method to evaluate IT readiness priority which critical to support the adoption of E-commerce. Using extended Technology-Organization-Environment (TOE) framework and Asia-Pacific Economic Cooperation (APEC) E-readiness Assessment, this study aims to explore the consideration on E-commerce adoption and what should be prioritized by 17 CEOs of SMEs in South-East Asia.