Survey of Influential Nodes Identification in Online Social Networks

Abstract

The increasing popularity of Online Social Networks (OSNs), its complex and rapidly growing structure, its potential impact on business, politics, healthcare and society has led to a great deal of interest in the development of efficient influential nodes identification algorithms. Different kind of business organizations are trying to use the social networking sites to reach the target audience quickly and efficiently in terms of cost and time. The influential nodes can play an important role in it. In this paper the features of social network, models of social networks and different models or approaches used for identifying influential nodes in online social networks have been studied.