The Effects of Integrative Strategies Along the Supply Chain on NPD Success

IF 1.6 Q3 MANAGEMENT International Journal of Innovation and Technology Management Pub Date : 2022-12-03 DOI:10.1142/s0219877023500153

Alejandro Bello-Pintado, C. Bianchi, Javier Merino-Díaz-de-Cerio

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Abstract

This study analyses the effects of different integrative strategies related to supply chain (SC) actors (suppliers, customers and internal manufacturing) in the early stages of new product development (NPD) on NPD success. Relying on various theories and related empirical evidence, we state three hypotheses and empirically test them using multi-country and multi-industry data from 309 manufacturing plants. The results show that different strategies of involvement explain different NPD success. We observed that integrative practices involving three distant actors have a positive impact on all NPD success indicators. We also observed that NPD success related to specific purposes, for example, market or internal processes, can be obtained with simpler combinations of collaboration. This shows the significance of choosing a differentiated portfolio of SC partners based on cognitive distance to achieve success in different NPD performance measures. Our results confirm that the types of partners are determinants in achieving different NPD success and that there are different alternatives to achieve success. These results have implications for managers to optimise the allocation of limited resources when cooperating with different agents in NPD projects.

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供应链整合策略对新产品开发成功的影响

本研究分析了在新产品开发(NPD)的早期阶段，与供应链(SC)参与者(供应商、顾客和内部制造)相关的不同整合策略对新产品开发成功的影响。基于各种理论和相关的经验证据，我们提出了三个假设，并使用来自309家制造工厂的多国和多行业数据对它们进行了实证检验。结果表明，不同的投入策略解释了不同的NPD成功。我们观察到，涉及三个遥远参与者的整合实践对所有NPD成功指标都有积极影响。我们还观察到，与特定目的相关的新产品开发成功，例如市场或内部流程，可以通过更简单的协作组合获得。这表明，基于认知距离选择差异化的合作伙伴组合对于在不同的NPD绩效指标中取得成功具有重要意义。我们的研究结果证实，合作伙伴的类型是实现不同的NPD成功的决定因素，并且有不同的替代方案来实现成功。这些结果对管理者在新产品开发项目中与不同代理商合作时优化有限资源配置具有启示意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Innovation and Technology Management MANAGEMENT-

CiteScore

3.40

自引率

16.70%

发文量

期刊介绍： The main emphasis of the International Journal of Innovation and Technology Management (IJITM) is on the promotion and discussion of excellent research on technological innovation. As a platform for reporting, sharing, as well as exchanging ideas, IJITM encourages novel research findings, industry best practices, and reports on recent trends. In particular, the journal focuses on managerial issues and challenges (and ways to address them) motivated through the increasing pace of technological advancement globally. This international and interdisciplinary research dimension is emphasized in order to promote greater exchange between researchers of different disciplines as well as cultural and national backgrounds. This double-blind peer-reviewed journal encompasses all facets of the process of technological innovation from idea generation, conceptualization of new products and processes, R&D activities, and commercial application. Research on all firm sizes, from entrepreneurial ventures, small and medium sized enterprises (SMEs), as well as large organizations, is welcome.