Muslim health tourism archetypes for sharia salons and spas

Abstract

ABSTRACT Muslim health tourism poses a close proximity between religion, tourism, and health. Sharia salons and spas are currently experiencing exponential and massive growth. This study aimed to analyze the typology and archetype of Muslim health tourist behaviour based on motivation (pre-trip), activity (travel on site), and perceived benefits (post-trip) in visiting Sharia salons and spas. This research has used crosstab SPSS to analyze the primary data from 100 Muslim health tourists who visited Sharia salons and spas in Indonesia. The results revealed the archetypes of Muslim health tourists: 1) Benefit Seeker, 2) Trend Slaver, and 3) Sharia Servant. These typologies and archetypes of Muslim health tourist can be used to influence policy for the management of salons and spas Sharia are more Muslims customer-driven by arranging the right programme, product and services for each the Muslim health tourist group.