PENGARUH EXCESS PAYBACK DALAM PENINGKATAN INTENSI INVESTOR PEMULA DALAM BERINVESTASI DI MASA PANDEMI: STUDI EKSPERIMEN

Ida Ayu Purnama, Siti Rokhimah
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Abstract

The purpose of this research is to investigate the impact of a bad reputation caused by fraud by a large company on the interest of young investors to invest. In addition, this research also provides a solution to this bad reputation by testing excess pay-back to increase young investors to invest. The method in this research is an experimental study with a 2x2 between subject design. The results show that excess payback can increase the investment interest of young investors in companies that have a bad reputation.
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超过回报的影响,在大流行时期投资新手的意图增加:实验研究
本研究的目的是调查一家大公司因欺诈而造成的不良声誉对年轻投资者投资兴趣的影响。此外,本研究还通过测试超额回报来增加年轻投资者的投资,为这种不良声誉提供了解决方案。本研究方法为实验研究,受试者间设计为2x2。研究结果表明,超额回报可以增加年轻投资者对声誉不佳公司的投资兴趣。
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