{"title":"Generic promotion of Norwegian seafood exports","authors":"Gary W. Williams, O. Capps","doi":"10.22434/ifamr2019.0160","DOIUrl":null,"url":null,"abstract":"The Norwegian Seafood Council (NSC) works cooperatively with its seafood industry to develop foreign demand for Norwegian seafood through generic promotion and advertising. The generic promotion ac...","PeriodicalId":101231,"journal":{"name":"The International Food and Agribusiness Management Review","volume":"35 1","pages":"447-467"},"PeriodicalIF":0.0000,"publicationDate":"2020-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The International Food and Agribusiness Management Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22434/ifamr2019.0160","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
The Norwegian Seafood Council (NSC) works cooperatively with its seafood industry to develop foreign demand for Norwegian seafood through generic promotion and advertising. The generic promotion ac...
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