{"title":"‘When You Try to Tell People about Climate Change, and They Start Making Memes about You’: The Meaning-Making in Greta Thunberg Internet Memes","authors":"Anastasiya Fiadotava","doi":"10.1080/0015587X.2023.2179227","DOIUrl":null,"url":null,"abstract":"Abstract This article discusses humorous memes dedicated to climate change activist Greta Thunberg. The analysis of the 264 memes illustrates that Thunberg’s environmental agenda is not central among the memes’ topics. Many memes use the catchy phrases in Thunberg’s speeches, recontextualizing them to achieve humorous effects. While some memes aim at ridiculing Thunberg personally, others use her image metaphorically. Memes abound in intertextual references, drawing parallels between Thunberg and characters of films, cartoons, and other internet memes. By embracing textual and visual aspects of Greta Thunberg memes, and the context of their creation, the article reflects on the interrelation between the content of memes and the social facts that inspired them. The focus is on the discrepancy between the original ideas of celebrities and the meanings reflected in celebrity memes. The analysis demonstrates that celebrity memes can bear various degrees of connection to the ideas of the people that they feature.","PeriodicalId":45773,"journal":{"name":"FOLKLORE","volume":"21 1","pages":"304 - 322"},"PeriodicalIF":0.2000,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"FOLKLORE","FirstCategoryId":"1092","ListUrlMain":"https://doi.org/10.1080/0015587X.2023.2179227","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"FOLKLORE","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract This article discusses humorous memes dedicated to climate change activist Greta Thunberg. The analysis of the 264 memes illustrates that Thunberg’s environmental agenda is not central among the memes’ topics. Many memes use the catchy phrases in Thunberg’s speeches, recontextualizing them to achieve humorous effects. While some memes aim at ridiculing Thunberg personally, others use her image metaphorically. Memes abound in intertextual references, drawing parallels between Thunberg and characters of films, cartoons, and other internet memes. By embracing textual and visual aspects of Greta Thunberg memes, and the context of their creation, the article reflects on the interrelation between the content of memes and the social facts that inspired them. The focus is on the discrepancy between the original ideas of celebrities and the meanings reflected in celebrity memes. The analysis demonstrates that celebrity memes can bear various degrees of connection to the ideas of the people that they feature.
期刊介绍：
A fully peer-reviewed international journal of folklore and folkloristics. Folklore is one of the earliest journals in the field of folkloristics, first published as The Folk-Lore Record in 1878. Folklore publishes ethnographical and analytical essays on vernacular culture worldwide, specializing in traditional narrative, language, music, song, dance, drama, foodways, medicine, arts and crafts, popular religion, and belief. It reviews current studies in a wide range of adjacent disciplines including anthropology, cultural studies, ethnology, history, literature, and religion. Folklore prides itself on its special mix of reviews, analysis, ethnography, and debate; its combination of European and North American approaches to the study of folklore; and its coverage not only of the materials and processes of folklore, but also of the history, methods, and theory of folkloristics. Folklore aims to be lively, informative and accessible, while maintaining high standards of scholarship.
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