{"title":"Partial synthesis of 23-hydroxyursolic acid isolated from medicinal plants of the Rubiaceae family.","authors":"Lothar Bore, Tadashi Honda, Gordon W Gribble","doi":"10.1080/10575630290020622","DOIUrl":null,"url":null,"abstract":"<p><p>23-Hydroxyursolic acid (2), previously isolated from medicinal plants of the Rubiaceae family, was synthesized in ten steps via methyl 23-hydroxy-3-oxours-12-en-28-oate (5) from commercially available ursolic acid (6).</p>","PeriodicalId":48172,"journal":{"name":"Journal of Product and Brand Management","volume":"26 1","pages":"273-6"},"PeriodicalIF":5.7000,"publicationDate":"2002-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10575630290020622","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Product and Brand Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10575630290020622","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 7
Abstract
23-Hydroxyursolic acid (2), previously isolated from medicinal plants of the Rubiaceae family, was synthesized in ten steps via methyl 23-hydroxy-3-oxours-12-en-28-oate (5) from commercially available ursolic acid (6).
期刊介绍：
Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Manuscripts may either report results based on rigorously analysed qualitative/quantitative data or be purely conceptual. All manuscripts must offer significant research findings and insights and offer meaningful implications for the real world. This journal is proudly international and inter-disciplinary. We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline. We focus on all aspects of branding and product management from development to dilution. This includes areas as broad as person, place or political brands.
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