La influencia de las actitudes en la intención de compra del coleccionista

Abstract

The purpose of this study is to analyze the intentions of the collector. To achieve this goal, a model centered on attitude was selected. At one level, the influence of attitude and behavioral control as the antecedents of intention, was analyzed, and at a second level, identity and subjective norms as antecedents of attitude. In order to compare the proposed model, an empirical study was conducted on 501 collectors. The results obtained indicate the number of collectors in Spain. It confirms that personal identity and subjective norms are antecedents of attitude. However, there is no relationship between intention and attitude. This fact should lead to establishing theoretical and business implications, as well as future lines of research.