Family businesses and sustainable tourism, a valuation of multi-stakeholders in Nanacamilpa of Mariano Arista, Tlaxcala. Case study: Sanctuary of the fireflies

Abstract

The objective of the present article is to evaluate the perspective of sustainable tourism in family business through a perspective of multi-stakeholders in the Sanctuary of fireflies of Nanacamilpa of Mariano Arista, Tlaxcala. An assessment was made of the different actors (family businesses, local authorities, civil society) in 4 areas: Environmental and resource management; Economic wellness; Socio-cultural well-being; Public policies and training, to assess the sustainability of the Sanctuary. With the methodology of analysis and evaluation developed, it was found that the family companies present a medium performance of sustainable tourism in the areas of Environmental and resource management, as well as in Public Policies and training. The results are expected to include sustainable tourism in the sanctuary of fireflies, through the participation and integration of stakeholders, to impact the dimensions of sustainability.