Individual and Interpersonal Factors That Influence Dis-closure of Personal Identifiable Information on Social Net-Working Sites

Abstract

This study aims to examine the influence of individual factors such as self-esteem and public con-sciousness and interpersonal factors such as the need for self-validation, social skills, and willingness to trust others on ‘personal identifiable information’ (PII) disclosure. The study used a quantitative research method. The study enrolled 375 male and female participants from Saudi Arabia. A closed-ended questionnaire was used to collect the data and analyzed using SPSS version 23. The study results predict that the following fac-tors: self-validation, public self-consciousness, willingness to trust others, and social skills influence PII dis-closure levels on social networking sites (SNS). This study identifies the most critical determinants and per-sonal or individual factors that affect the degree of PII disclosure on SNSs.