Igniting public engagement with biodiversity conservation: exploring the communication of Predator Free 2050 in Aotearoa New Zealand

Abstract

ABSTRACT This study explored the communication of Predator Free 2050 (PF2050), a biodiversity conservation programme promoted by the New Zealand government. Drawing on semi-structured interviews and an online survey, the study found that the information about PF2050 was made available by diverse contributing agencies but ineffectively disseminated to the public who believed PF2050 provided insufficient or unclear communication. These were experienced as barriers to public engagement with PF2050. A coordinated approach is judged vital to communicate PF2050 to the public. A key to this coordination is effective engagement with Māori as Treaty partners to ensure the success of PF2050. This study provides valuable insights into the features provoking and sustaining public engagement with biodiversity preservation in Aotearoa New Zealand and highlights the need for environmental movements worldwide to improve communication publicity and visibility. It contributes to our understanding of prioritising both inclusiveness and cultural sensitivity if communication strategies are to inspire collaborative actions of the public.