Selling your ideas: Giving some wattage to those lightbulbs

Abstract

When you want your organization to buy into your ideas, there are two important things to consider. The first is scanning your organization's environment to determine such things as how well each idea fits with the organization's goals and what level of support you'll need from key people. The second is collecting a set of tactics you can use to begin communicating and implementing your ideas. Doing these two things will improve your chances of accomplishing your objective—solving a problem or making an improvement for the benefit of everyone.