{"title":"Retail Marketing Industry Comeback Post Pandemic","authors":"Stephanie Austin-Campbell","doi":"10.2139/ssrn.3895331","DOIUrl":null,"url":null,"abstract":"The retail industry has had a topsy-turvy journey in the past decade. Shoppers have developed a fondness for online shopping and two-day shipping, and this has caused a serious downfall to many retail stores already. Add to that, the global pandemic that encapsulated the entire world for a little over a year, and many retail businesses, that were already in trouble, were never able to recover from the devastation.","PeriodicalId":11837,"journal":{"name":"ERN: Other IO: Empirical Studies of Firms & Markets (Topic)","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ERN: Other IO: Empirical Studies of Firms & Markets (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3895331","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The retail industry has had a topsy-turvy journey in the past decade. Shoppers have developed a fondness for online shopping and two-day shipping, and this has caused a serious downfall to many retail stores already. Add to that, the global pandemic that encapsulated the entire world for a little over a year, and many retail businesses, that were already in trouble, were never able to recover from the devastation.
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