{"title":"Design-Driven Innovation with the JMGO Brand","authors":"Xi Zhang, Taesun Kim","doi":"10.1111/drev.12316","DOIUrl":null,"url":null,"abstract":"<p>Consumers are emphasizing “feeling and experience” during use, shifting in their demands from functional to emotional.</p><p>A technology-driven projection company with a shrinking market turned itself around through design-driven innovation to perfect the user experience.</p>","PeriodicalId":87242,"journal":{"name":"Design management review","volume":"33 3","pages":"44-50"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Design management review","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/drev.12316","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Consumers are emphasizing “feeling and experience” during use, shifting in their demands from functional to emotional.
A technology-driven projection company with a shrinking market turned itself around through design-driven innovation to perfect the user experience.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
