THE ROLE OF COURTEOUS SALES PRESENTATIONS IN INCREASING SALESFORCE PERFORMANCE

Endang Rusdianti, Paulus Wardoyo, S. Purwantini
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Abstract

AbstractThe purpose of the study to verify the research model, Adding to the variable the ability to make courteous sales presentations so that the results of this study can solve the research gap. This research unit is the Rural Bank, and the respondents are the sales force of the Rural Bank (BPR) in Semarang City with 72 people. This research used a purposive sampling technique. Data processing using SmartPls version 2.0. This study succeeded in proving the role of courteous sales presentations in improving the performance of salesforce. Practical implications -This study provides input on the importance of courteous sales presentation.
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礼貌的销售演示在提高销售人员业绩中的作用
摘要本研究的目的是对研究模型进行验证,在变量中加入礼貌销售演示的能力,使本研究的结果能够解决研究的空白。本研究单位为农村银行,调查对象为三宝垄市农村银行(BPR)销售人员,共72人。本研究采用了有目的的抽样技术。数据处理使用SmartPls 2.0版本。这项研究成功地证明了礼貌的销售演示在提高销售人员绩效方面的作用。实际意义-本研究提供了礼貌的销售演讲的重要性的输入。
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