Driving Forces Behind Participation and Satisfaction with Social Networking Sites

S. Loureiro, F. Miranda, Ana R. Pires
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引用次数: 5

Abstract

This study aims to investigate the antecedents of participation in and satisfaction with social networking sites SNS based on extension of the Technology Acceptance Model. The model is tested on a group of 336 young adults who use Facebook frequently. The findings reveal that identification with the SNS and the degree of influence are two important drivers of the usefulness of the SNS, and in turn, lead to using it more frequently and encouraging others to join. Interaction preference can influence favourably the belief that the SNS is easy to use, however, ease of use does not seem to contribute significantly to individuals participating actively in SNS.
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社交网站参与和满意度背后的驱动力
本研究旨在基于技术接受模型的扩展,探讨社交网站参与与满意度的前因。该模型在336名经常使用Facebook的年轻人中进行了测试。研究结果表明,对社交网络的认同和影响力程度是社交网络有用性的两个重要驱动因素,进而导致更频繁地使用社交网络并鼓励他人加入。交互偏好对社交网络易用性的信念有积极影响,但易用性似乎对个人积极参与社交网络没有显著影响。
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