{"title":"Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention","authors":"M. Fassnacht","doi":"10.1007/BF03396884","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":43001,"journal":{"name":"SCHMALENBACH BUSINESS REVIEW","volume":"18 1","pages":"56-57"},"PeriodicalIF":2.2000,"publicationDate":"2017-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"89","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"SCHMALENBACH BUSINESS REVIEW","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/BF03396884","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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