{"title":"The role of personalized services and control: An empirical evaluation of privacy calculus and technology acceptance model in the mobile context","authors":"Zhan Liu, Jialu Shan, Y. Pigneur","doi":"10.1080/15536548.2016.1206757","DOIUrl":null,"url":null,"abstract":"ABSTRACT The past few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines a privacy calculus model with a technology acceptance model (TAM) in the mobile application context. Also examined is the role of personalized services and users’ perceived information control in this domain. Based on a study of 308 participants, the results reveal that perceived enjoyment has replaced perceived ease-of-use as a main predictor of perceived behavioral intentions in a mobile TAM. The findings also show that personalized services and users’ perceived information control have a strong effect on both privacy calculus and mobile TAM.","PeriodicalId":44332,"journal":{"name":"International Journal of Information Security and Privacy","volume":null,"pages":null},"PeriodicalIF":0.5000,"publicationDate":"2016-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"11","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Information Security and Privacy","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15536548.2016.1206757","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMPUTER SCIENCE, SOFTWARE ENGINEERING","Score":null,"Total":0}
引用次数: 11
Abstract
ABSTRACT The past few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines a privacy calculus model with a technology acceptance model (TAM) in the mobile application context. Also examined is the role of personalized services and users’ perceived information control in this domain. Based on a study of 308 participants, the results reveal that perceived enjoyment has replaced perceived ease-of-use as a main predictor of perceived behavioral intentions in a mobile TAM. The findings also show that personalized services and users’ perceived information control have a strong effect on both privacy calculus and mobile TAM.
期刊介绍：
As information technology and the Internet become more and more ubiquitous and pervasive in our daily lives, there is an essential need for a more thorough understanding of information security and privacy issues and concerns. The International Journal of Information Security and Privacy (IJISP) creates and fosters a forum where research in the theory and practice of information security and privacy is advanced. IJISP publishes high quality papers dealing with a wide range of issues, ranging from technical, legal, regulatory, organizational, managerial, cultural, ethical and human aspects of information security and privacy, through a balanced mix of theoretical and empirical research articles, case studies, book reviews, tutorials, and editorials. This journal encourages submission of manuscripts that present research frameworks, methods, methodologies, theory development and validation, case studies, simulation results and analysis, technological architectures, infrastructure issues in design, and implementation and maintenance of secure and privacy preserving initiatives.
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