CONSUMER TRICKS AND STRATEGIES AMONG POLISH MIGRANTS IN BELFAST, NORTHERN IRELAND

Abstract

This paper examines practices and strategies of consumption among Polish migrants in Belfast, Northern Ireland. Bridging theoretical perspectives on postmodernism, transnationalism and consumer society, the author discusses extent to which consumerism among Polish migrants can be seen as their way of integration with the local community in Northern Ireland. Focusing on conspicuous and inconspicuous consumption, this article explores the reasons why migrants take on the local consumption practices. Furthermore it examines migrants’ attempts to increase their social status, and display wealth through their engagement in consumer culture. Next, differences in Polish and local consumption patterns are teased out. Following this, the author links consumerism among Polish migrants to their embeddedness in local, transnational and global spheres. This research adopts 30 in-depth interviews.