Swadeshi Versus Global Brands: Mapping the Efficacy of the Self-reliance Invocation

IF 2.5 3区社会学 Q2 DEVELOPMENT STUDIES European Journal of Development Research Pub Date : 2023-03-13 DOI:10.1177/22297561221138660

Nidhi Sharma, Raksha Thakur, Saurabh Singh

{"title":"Swadeshi Versus Global Brands: Mapping the Efficacy of the Self-reliance Invocation","authors":"Nidhi Sharma, Raksha Thakur, Saurabh Singh","doi":"10.1177/22297561221138660","DOIUrl":null,"url":null,"abstract":"A lot of things have changed since the deadly Coronavirus attack the world has changed upside down. There are changes in systems and operations of business, reforms in economic and financial policies all over the world and so in India. After the local pitch in support of local business by honourable Prime Minister of India, ‘go vocal for local’, as a step towards atmanirbhar economy, on one hand there are consumers who are prepared to buy only domestic brands while on the other hand some are unwilling to give up global brands completely or selectively. At this instance, it will be interesting to study the willingness of consumers to adopt swadeshi and give up global brands for some chosen product and service categories like electronics, apparels, FMCG, restaurants and services apps. This study was primary in nature. EFA and regression analysis were employed for analysing the data. The results suggested that nationalism and anti-China sentiments have a significant impact on consumer inclination for swadeshi Brands. Hence Government, Entrepreneurs and Industrialist must take suitable actions to use these sentiments for increasing the acceptability of domestic brands and hence invocate Atmnirbhar Bharat (Self Reliant India).","PeriodicalId":47650,"journal":{"name":"European Journal of Development Research","volume":null,"pages":null},"PeriodicalIF":2.5000,"publicationDate":"2023-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Development Research","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/22297561221138660","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"DEVELOPMENT STUDIES","Score":null,"Total":0}

引用次数: 0

Abstract

A lot of things have changed since the deadly Coronavirus attack the world has changed upside down. There are changes in systems and operations of business, reforms in economic and financial policies all over the world and so in India. After the local pitch in support of local business by honourable Prime Minister of India, ‘go vocal for local’, as a step towards atmanirbhar economy, on one hand there are consumers who are prepared to buy only domestic brands while on the other hand some are unwilling to give up global brands completely or selectively. At this instance, it will be interesting to study the willingness of consumers to adopt swadeshi and give up global brands for some chosen product and service categories like electronics, apparels, FMCG, restaurants and services apps. This study was primary in nature. EFA and regression analysis were employed for analysing the data. The results suggested that nationalism and anti-China sentiments have a significant impact on consumer inclination for swadeshi Brands. Hence Government, Entrepreneurs and Industrialist must take suitable actions to use these sentiments for increasing the acceptability of domestic brands and hence invocate Atmnirbhar Bharat (Self Reliant India).

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

Swadeshi与全球品牌:绘制自力更生祈祷的功效

自从致命的冠状病毒袭击以来，很多事情都发生了变化，世界发生了翻天覆地的变化。世界各地的制度和商业运作都在发生变化，经济和金融政策也在进行改革，印度也是如此。在尊敬的印度总理支持当地企业之后，“为当地发声”，作为迈向阿特曼尼邦经济的一步，一方面有消费者准备只购买国内品牌，另一方面有些人不愿意完全或有选择地放弃国际品牌。在这种情况下，研究消费者是否愿意接受swadeshi，放弃全球品牌，转而选择一些特定的产品和服务类别，如电子产品、服装、快速消费品、餐馆和服务应用程序，将是一件有趣的事情。这项研究本质上是初步的。采用EFA和回归分析对数据进行分析。结果表明，民族主义和反华情绪对中国品牌的消费者倾向有显著影响。因此，政府、企业家和实业家必须采取适当的行动，利用这些情绪来提高国内品牌的可接受性，从而呼吁自力更生的印度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

European Journal of Development Research DEVELOPMENT STUDIES-

CiteScore

5.70

自引率

4.00%

发文量

期刊介绍： The European Journal of Development Research (EJDR) redefines and modernises what international development is, recognising the many schools of thought on what human development constitutes. It encourages debate between competing approaches to understanding global development and international social development. The journal is multidisciplinary and welcomes papers that are rooted in any mixture of fields including (but not limited to): development studies, international studies, social policy, sociology, politics, economics, anthropology, education, sustainability, business and management. EJDR explicitly links with development studies, being hosted by European Association of Development Institutes (EADI) and its various initiatives. As a double-blind peer-reviewed academic journal, we particularly welcome submissions that improve our conceptual understanding of international development processes, or submissions that propose policy and developmental tools by analysing empirical evidence, whether qualitative, quantitative, mixed methods or anecdotal (data use in the journal ranges broadly from narratives and transcripts, through ethnographic and mixed data, to quantitative and survey data). The research methods used in the journal''s articles make explicit the importance of empirical data and the critical interpretation of findings. Authors can use a mixture of theory and data analysis to expand the possibilities for global development. Submissions must be well-grounded in theory and must also indicate how their findings are relevant to development practitioners in the field and/or policy makers. The journal encourages papers which embody the highest quality standards, and which use an innovative approach. We urge authors who contemplate submitting their work to the EJDR to respond to research already published in this journal, as well as complementary journals and books. We take special efforts to include global voices, and notably voices from the global South. Queries about potential submissions to EJDR can be directed to the Editors. EJDR understands development to be an ongoing process that affects all communities, societies, states and regions: We therefore do not have a geographical bias, but wherever possible prospective authors should seek to highlight how their study has relevance to researchers and practitioners studying development in different environments. Although many of the papers we publish examine the challenges for developing countries, we recognize that there are important lessons to be derived from the experiences of regions in the developed world. The EJDR is print-published 6 times a year, in a mix of regular and special theme issues; accepted papers are published on an ongoing basis online. We accept submissions in English and French.