Joshua L. Williams, Nancy McCarley, Stephen D. Willis, Amber N. Huddleson
{"title":"Images and Text on PowerPoint Slides: \"Tracking\" Their Impact on Information Retention","authors":"Joshua L. Williams, Nancy McCarley, Stephen D. Willis, Amber N. Huddleson","doi":"10.4018/ijmbl.291979","DOIUrl":null,"url":null,"abstract":"In this study, we examined the impact of irrelevant visual images in a PowerPoint lecture on attention and information retention performance. We found students viewing text-only PowerPoint slides retained less information than students viewing text-and-image slides, but the difference did not reach significance. However, when examining both fixation counts and fixation duration, we found students viewing text-and-image PowerPoint slides who spent more time looking at the text retained more information. We discuss the impact of varied visual attention (moving back and forth from text to image) on information integration and retention and establish empirical questions for future research.","PeriodicalId":44375,"journal":{"name":"International Journal of Mobile and Blended Learning","volume":null,"pages":null},"PeriodicalIF":0.9000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Mobile and Blended Learning","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/ijmbl.291979","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
引用次数: 0
Abstract
In this study, we examined the impact of irrelevant visual images in a PowerPoint lecture on attention and information retention performance. We found students viewing text-only PowerPoint slides retained less information than students viewing text-and-image slides, but the difference did not reach significance. However, when examining both fixation counts and fixation duration, we found students viewing text-and-image PowerPoint slides who spent more time looking at the text retained more information. We discuss the impact of varied visual attention (moving back and forth from text to image) on information integration and retention and establish empirical questions for future research.
期刊介绍：
The primary mission of the International Journal of Mobile and Blended Learning (IJMBL) is to provide insight and understanding into the role of innovative learning theory and practice in an increasingly mobile and pervasive technological environment. As technology enables a more seamless experience of device-supported learning worlds that may integrate mobile, embedded, augmented, and immersive technologies, researchers, professionals, and academicians may expect to see increasing interest and activity in blended approaches to learning. IJMBL brings together experts at the forefront of this field, in both technology and pedagogical practice, and assists them in the development and dissemination of new approaches to both mobile and blended learning.
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