A Study of University Students’ Public Relations and Recruitment Strategies for ASEAN Opening Community and the 21st Century

Abstract

Presently, Thai higher education institutions are more aware of the continualreducing numbers of higher education admission of Thai students which is lowerthan the provided seats in universities. Hence, the students’ Public Relations andRecruitment Strategies (PRRS) are considered to be the necessary strategies tosolve this difficult situation especially in the new challenges of ASEAN openingcommunity and the 21st century era. Therefore, “A study of university students’PRRS for ASEAN opening community and the 21st century” was conducted. Thepurposes of this research were to 1) study the important channels of PRRS and 2)provide the effective strategies of PRRS in this era. The survey research wasconducted by using the seven main indicators as a tool of research to search thePRRS information on the websites of 27 Thai Autonomous Public Universities(TAPU). The data of each indicator were analyzed in to percentage and orderedthem. The findings show that mostly TAPUs provided the important channels ofPRRS such as online admission application form, electronic posters, Facebook, callcenters, radio, and Youtube. Hence, it was recommended that the Memorandum ofUnderstanding (MoU) strategy should be utilized for this era as well.