{"title":"Investigating Factors Towards Adoption of Mobile Wallet Payment Services","authors":"Faraz Mahboob, A. Talpur, M. Khaskhely","doi":"10.31703/ger.2022(vii-iv).01","DOIUrl":null,"url":null,"abstract":"The goal of this study is to look at the effect of \"perceived ease of use\" (PEOU), \"perceived usefulness\" (PU), \"perceived service cost\" (PSC), \"perceived credibility\" (PC) and \"customers' satisfaction\" (CS) on consumers' intention to adopt mobile wallet payment services. \"Customer satisfaction\" (CS) was the mediator between PEOU, PU and IU. The study model is based on the model of \"technology acceptance model\" (TAM). The study involves 300 respondents and the data was obtained via an online questionnaire. - Convenient sampling method. Smart PLS (partial least squares) regression using the \"structural equation\" technique has been applied to review and analyze the data. The data analysis findings are supported with several previously published hypotheses. All independent variables influence the dependent variable IU, indirect effect of PU is positive and significant to IU, further it was found from analysis that the PEOU has not significant effect to the mediator CS and the IU indirectly.","PeriodicalId":35504,"journal":{"name":"Global Business and Economics Review","volume":"83 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Business and Economics Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31703/ger.2022(vii-iv).01","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 0
Abstract
The goal of this study is to look at the effect of "perceived ease of use" (PEOU), "perceived usefulness" (PU), "perceived service cost" (PSC), "perceived credibility" (PC) and "customers' satisfaction" (CS) on consumers' intention to adopt mobile wallet payment services. "Customer satisfaction" (CS) was the mediator between PEOU, PU and IU. The study model is based on the model of "technology acceptance model" (TAM). The study involves 300 respondents and the data was obtained via an online questionnaire. - Convenient sampling method. Smart PLS (partial least squares) regression using the "structural equation" technique has been applied to review and analyze the data. The data analysis findings are supported with several previously published hypotheses. All independent variables influence the dependent variable IU, indirect effect of PU is positive and significant to IU, further it was found from analysis that the PEOU has not significant effect to the mediator CS and the IU indirectly.
期刊介绍：
GBER (the flagship journal of the Business & Economics Society International) is an international refereed outlet journal for the presentation, discussion and analysis of advanced concepts, initial treatments and fundamental research in all fields of business and economics. Priority is given to insightful policy-oriented articles that deal with the implications of the increasingly global business activity, especially written for the educated lay-person.
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