#JoeandtheHoe: Exploring Gender and Racial Stereotypes Used to Discredit Kamala Harris in the 2020 Presidential Election

IF 1 Q3 COMMUNICATION Howard Journal of Communications Pub Date : 2022-12-29 DOI:10.1080/10646175.2022.2160678
R. C. Nee
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Abstract

Abstract Social media has increasingly become the source of political information and discussion during campaigns, as well as a platform where stereotypical frames and disinformation are spread about candidates. This study explores the gender and racial stereotypes used to negatively frame Kamala Harris on Twitter. Results show that gender frames previously used against other female candidates were present (inauthentic, ambitious), as well as racial frames leveled against Barack Obama (violent, dangerous, not Black enough). Additionally, Harris was subjected to oppressive stereotypes and controlling images related to her intersectionality as a Black woman (tough, angry, sexually promiscuous, and loser).
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#JoeandtheHoe:探索在2020年总统大选中用来诋毁卡玛拉·哈里斯的性别和种族刻板印象
社交媒体日益成为竞选期间政治信息和讨论的来源,也是传播候选人刻板印象和虚假信息的平台。本研究探讨了推特上对卡玛拉·哈里斯的性别和种族刻板印象。结果显示,之前用来攻击其他女性候选人的性别框架(不真实、野心勃勃)和针对巴拉克•奥巴马(Barack Obama)的种族框架(暴力、危险、不够黑)都存在。此外,哈里斯还受到了与她作为黑人女性的交叉性(坚强、愤怒、滥交和失败者)相关的压迫性刻板印象和控制形象的影响。
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来源期刊
CiteScore
2.70
自引率
10.00%
发文量
23
期刊介绍: Culture, ethnicity, and gender influence multicultural organizations, mass media portrayals, interpersonal interaction, development campaigns, and rhetoric. Dealing with these issues, The Howard Journal of Communications, is a quarterly that examines ethnicity, gender, and culture as domestic and international communication concerns. No other scholarly journal focuses exclusively on cultural issues in communication research. Moreover, few communication journals employ such a wide variety of methodologies. Since issues of multiculturalism, multiethnicity and gender often call forth messages from persons who otherwise would be silenced, traditional methods of inquiry are supplemented by post-positivist inquiry to give voice to those who otherwise might not be heard.
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