Yashiro Danahi Cisneros Reyes, María Guadalupe Arredondo Hidalgo, Eva CONRAUD KOELLNER
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引用次数: 0
Abstract
La Marca Gto is a program created in Mexico in 2015 that looks for the creation of a good quality reputation of the products that receive it as a certification or regional trademark label. The objective of this research is to find an association between the participation of Mexicans MSMEs in this program and the beginning of export activity. A survey of 21 questions was applied to 69 SMEs that currently have this certification. The sample of this study is part of the Leather-Footwear Cluster of Guanajuato since this is one of the most traditional of the State that thorough the recent years has registered a decreasing volume of exports. The IBM SPSS Program was used to analyze the collected data and by applying McNemar test there was not found any association between the Marca Gto Certification and the beginning of export activity of the company.
La Marca Gto是2015年在墨西哥创建的一个项目，旨在为获得该认证或地区商标标签的产品创造良好的质量声誉。本研究的目的是寻找墨西哥中小微企业参与该计划与出口活动开始之间的联系。对目前获得该认证的69家中小企业进行了21个问题的调查。本研究的样本是瓜纳华托州皮革鞋类集群的一部分，因为瓜纳华托州是该州最传统的地区之一，近年来出口量有所下降。使用IBM SPSS程序来分析收集的数据，并通过应用McNemar测试，没有发现Marca Gto认证与公司出口活动开始之间的任何关联。
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